Vision Zero

Vision Zero Road Safety Sign

Vision Zero is a global movement dedicated to the elimination of traffic deaths and injuries caused by vehicular collisions while increasing safe, healthy equitable mobility for all. 

Vision Zero began in Sweden in 1997 and has now been adopted by countries such as Australia and England, and numerous major cities in the United States. In January 2016, Canada adopted Vision Zero as a federal strategy through Canada’s Road Safety Strategy 2025

Central to Vision Zero is the shared responsibility between road users, designers, maintainers and operators of the transportation system. It also includes the adoption of a safe systems approach that does not ignore risk-taking behaviour but acknowledges human fallibility and the need to greater allowances for human error.

Road Safety in Middlesex Centre

Injuries and deaths that result from motor vehicle collisions are a serious public health concern in Middlesex Centre -- they take a toll on the victims’ families and friends, as well as the health and social services systems. Yet, most of these injuries and deaths are preventable through the use of strategic and effective road safety initiatives that not only include infrastructure changes and enforcement, but also public education. 

Respect the Limit Speed Reduction Campaign - Lawn Signs

There is no doubt that speed plays a role in many preventable motor vehicle accidents. To promote obeying the posted speed limit, Middlesex Centre is offering “Respect the Limit” lawn signs to residents and businesses. The campaign is based on a similar and successful campaign in the City of London.

Signs are available free of charge to Middlesex Centre residents and businesses. They can be picked-up at the municipal office and the Komoka Wellness Centre. (Check hours before visiting as they are subject to change due to COVID-19 restrictions.)

Community Safety Zones

Community safety zones will see speed limits reduced to 40 km/h in areas of special safety concern such as near schools, playgrounds and senior citizen residences, among others. Traffic violations in these zones come with double the fines of other roadways.

There are community safety zones in Delaware, Ilderton, Kilworth and Komoka. They can be seen in the attached maps (below).

Speed Radar Sign

To request that the speed radar sign come to your neighbourhood, contact Middlesex Centre Public Works and Engineering. The sign is available on a first-come, first-served basis. To ensure road safety requirements are met, placement of the sign is at the discretion of Middlesex Centre staff.

Speeding - Enforcement

For issues related to speeding and enforcement, please contact the Middlesex OPP at 1-888-310-1122 (non-urgent call line).  You may also report driving complaints using the OPP's Online Reporting System.

New for 2021

Council approved new and continued initiatives for the Vision Zero Campaign at the April 14, 2021, meeting. 

  • Continuing the “Respect the Limit” lawn sign campaign – Signs are available free of charge to residents and businesses. Once the stay-at-home order is lifted, they can be picked-up at the municipal office in Coldstream or the Komoka Wellness Centre.
  • Deploying speed radar trailers in problem areas and upon request
  • Installing centre line markers on streets with concerns
  • Continuing to engage with the County on vehicle speeding concerns and pedestrian safety along County roads
  • Holding spring and fall safety blitzes focused on driving safely in school zones and around buses, and on road safety for youth
  • Identifying opportunities to include traffic calming and complete streets design principles and best practices in new developments through review of the Municipal Design Standards
  • Pilot testing the use of temporary speed cushions in residential areas as a form of traffic calming. 

Please see the council meeting agenda for more details.


For Questions Contact: